Rachel Zarrell is an editorial strategist and producer obsessed with creating shareable, can't-miss content that millions of people watch and share. She's skilled in building kickass teams, editorial strategy, audience and engagement growth, making videos people actually want to watch, and being up-to-the-second on the social web. Rachel is the Director of Daily Video at MTV News; previously, she was a founding member of BuzzFeed Motion Pictures New York, and developed and led BuzzFeed's social news desk. She has also worked at/written for The Boston Globe and Esquire, among other publications. Her videos and stories have been featured on shows like TodayNBC Nightly News, and Good Morning America. Rachel lives in Brooklyn with her cat, Pico De Gato.


Follow her on Twitter at @rachel.


(photo: deborah feingold)