I’m Rachel, and I’ve made a career of being Extremely Online. I make content for millions of people—some of them are enterprise CTOs, some of them just really like cat memes. Both groups are surprisingly similar in what makes them tick.

Currently, I’m leading strategy for priority content initiatives at IBM, translating complex products into compelling narratives for C-suite decision-makers. My expertise sits at the intersection of strategic planning and hands-on execution. I understand platform algorithms, cultural trends, and what makes content shareable because I've been doing this work - and testing what works - for over a decade.

My videos and stories have been featured on shows like Today, NBC Nightly News, and Good Morning America, and my writing has been published by publications like The Boston Globe and Esquire.

You can find me in Brooklyn with my cat, Pico de Gato, where I spend my free time spending way too much time on the internet and trying to bake the perfect chocolate chip cookie (currently this one).

I consult on: Creative strategy, product launch campaigns, making B2B content that doesn't suck, and generally helping brands understand how the internet actually works. Let's talk.