I'm an editorial leader and producer obsessed with creating can't-miss content that millions of people watch and share. My skills include developing and executing digital content strategies, building kickass teams, growing audiences and engagement, making videos people actually want to watch, and being up-to-the-second on the social web.

I'm currently the New Initiatives Lead at BuzzFeed, leading video innovation and new formats for BuzzFeed's growing portfolio of lifestyle brands and franchises. Past roles I've held include the head of daily news video at MTV News, a co-founder of BuzzFeed Motion Pictures New York, and founding and leading BuzzFeed's first social news desk. My videos and stories have been featured on shows like TodayNBC Nightly News, and Good Morning America, and my writing has been published by publications like The Boston Globe and Esquire. I live in Brooklyn with my cat, Pico De Gato.


Find me on Twitter at @rachel.


(photo: deborah feingold)