Hi! I'm Rachel, a creative leader who makes the stuff you share in the group chat.

For the past decade, I've been translating "this needs to go viral" into actual strategy —leading creative campaigns for tech giants, founding social brands that hit 1B views, and running my own 2.5M-follower-strong side hustle.

I'm equal parts strategist and practitioner, a little corporate and a little chaos. Forbes called me a "30 Under 30" back when I was an actual young person.