In 2020, I oversaw creative for a batch of the Webby-nominated Tasty x Eko series, which was sponsored by Walmart and produced and shot in-house at BuzzFeed Studios in LA.

The interactive recipe build let Tasty fans cook their ideal Tasty recipe through branching video experiences, with each of the 10 videos having anywhere from 16 to 32 unique and mouthwatering outcomes. Once they completed the experience, users were presented with a printable recipe so they could actually make their custom meal at home.

The series turned passive recipe watching into active recipe building, and proved that interactive video could deliver tangible value; not just engagement, but something viewers could actually use.

Sadly the videos have been lost to the sands of time, but I’ve shared some screenshots below.