MTV News
MTV News
Results
Tripled MTV's digital viewership
40% of MTV's total online video traffic attributed to my team
Hundreds of millions of total views
Built bicoastal team and scalable production model
MTV News revamped its digital presence in 2016, bringing in fresh voices and talent. They needed someone to build a daily news video strategy and team that could compete in the social feed, not just on MTV.com.
My team created hundreds of shortform videos in MTV's signature voice (young, irreverent, substantive) covering politics, breaking news, identity, and culture. Developed original fast-turnaround formats designed for platform algorithms, not TV screens. We shy away from tough topics, and only occasionally wound up on Fox News for it.
My role
Built strategy and team for daily news video from scratch
Led bicoastal crew of digital producers
Developed original video formats for multiplatform social distribution, covering everything from breaking news to scripted cultural commentary
Managed tentpole coverage from a news lens (VMAs, 2016 election)
Results
Tripled MTV's digital viewership
40% of MTV's total online video traffic attributed to my team
Hundreds of millions of total views
Built bicoastal team and scalable production model
My role
Built strategy and team for daily news video from scratch
Led bicoastal crew of digital producers
Developed original video formats for multiplatform social distribution, covering everything from breaking news to scripted cultural commentary
Managed tentpole coverage from a news lens (VMAs, 2016 election)
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